About DataX
We help e-commerce brands with data-driven solutions: From shop analytics to influencer marketing – all from one source.
DataX Analytics
Shop analytics & CRM insights for data-driven e-commerce growth. Understand your customers, optimize CLV, and increase retention.
Influencer CRM
All-in-one system for profitable influencer marketing. Live performance tracking, profit analysis, and role-based team dashboards.
Our Mission
E-commerce brands sit on valuable data – in their shops and in their influencer campaigns. Our mission is to transform this data into concrete, actionable insights: for higher retention, more profitable campaigns, and sustainable growth – without complex systems or expensive analytics teams.
Our Vision
DataX will become the leading plug-and-play solution for data-driven e-commerce marketing in Europe. From shop analytics to CRM insights to influencer performance – we want every brand to get deep insights within minutes and scale profitably.
Our Values
Customer Centricity
Your goals are our goals. We develop solutions that deliver real business impact.
Excellence
We rely on the highest technical and analytical standards in everything we do.
Innovation
We stay on the pulse and continuously develop new features for your success.
The Mind Behind DataX:
Jakob Gerzen
Founder of DataX & Managing Director of the CRM agency More Conversions.
The Beginning
First DataX Version
In the midst of SNOCKS' growth, the first version of DataX was created: an internal tool that allowed Jakob & team to truly understand their customers' product-purchase behavior – from the order-together report to the A/B analysis "Email + Postcard vs. Email only".
Continuous Development
Market-Driven Innovation
Since then, the wishes of > 100 D2C brands have flowed directly into every new feature: "Build me a report showing how many first order without subscription & later with subscription" – done and immediately integrated as standard. This is how DataX grew for five years – for and with the market.
Enterprise-Ready Platform
€300+ million CRM revenue generated
Today, the platform processes shop and CRM raw data in seconds and delivers campaign insights that have already generated over €300 million in CRM revenue. Because DataX is developed in-house, the team remains independent & extremely fast: every new analysis feature goes live in the tool within days.
15-person expert team
€300M CRM revenue
Brands like SNOCKS & PURELEI
15-person expert team
€300M CRM revenue
Brands like SNOCKS & PURELEI
The Beginning
First DataX Version
In the midst of SNOCKS' growth, the first version of DataX was created: an internal tool that allowed Jakob & team to truly understand their customers' product-purchase behavior – from the order-together report to the A/B analysis "Email + Postcard vs. Email only".
Continuous Development
Market-Driven Innovation
Since then, the wishes of > 100 D2C brands have flowed directly into every new feature: "Build me a report showing how many first order without subscription & later with subscription" – done and immediately integrated as standard. This is how DataX grew for five years – for and with the market.
Enterprise-Ready Platform
€300+ million CRM revenue generated
Today, the platform processes shop and CRM raw data in seconds and delivers campaign insights that have already generated over €300 million in CRM revenue. Because DataX is developed in-house, the team remains independent & extremely fast: every new analysis feature goes live in the tool within days.
"Standard is easy – individual data intelligence you only get from us."
Founder DataX
Ready to boost your CLV with DataX?
Let's break down your customer journey together – data-driven & profitable.